‘Hamilton’ ticket update: Fox system performed ‘exactly as expected’

The Fox Theatre run of “Hamilton” sold out within hours. Photo: Joan Marcus

BY MELISSA RUGGIERI/AJC Music Scene

Many happy people scored “Hamilton” tickets during last Sunday’s on sale at the Fox Theatre.

But there were plenty who didn’t and openly groused about their experience.

That happens when demand exceeds supply. And no doubt, the demand for “Hamilton” tickets is evident within hundreds of miles of whichever city Lin-Manuel Miranda’s musical breezes through.

The biggest complaints among those unable to procure tickets to the show’s May 22-June 10 run at the Fox pertained to the online ticketing system, which included a “virtual waiting room.”

Some patrons took to social media to air their frustrations about the randomness of the process, the cumbersome procedure to check various dates for tickets and a general feeling of being stuck in limbo.

And although some bought tickets solely for the purpose of reselling them on the secondary market for a hefty profit, techniques such as that virtual waiting room are installed to combat ticket brokers and bots.

Jamie Vosmeier, senior director of sales and marketing at the Fox, said that the venue’s ticketing system, “performed exactly as expected, with no service interruptions.”

All hopeful ticket buyers who logged into the waiting room before 10 a.m. Sunday automatically received a random place in the queue, Vosmeier said. Anyone who logged in after 10 a.m. was placed in order at the back of the virtual line.

“Hamilton” will play 18 performances in Atlanta as part of the Broadway in Atlanta season. The capacity of the Fox is 4,600. The venue doesn’t provide numbers as to how many people tried to buy tickets, but with roughly 80,000 up for sale, it’s a safe guess that at least 100,000 were trying to purchase throughout the on sale, which ended just after 1 p.m. when all available tickets were sold.

In addition to the lottery that will be held closer to the show – 40 tickets per performance will be sold for $10 – there is a chance that additional seats will be made available as well (everything from surplus production holds to canceled orders can mean a few extra tickets back in the bin) via www.foxtheatre.org.

Those interested in ticket information can also sign up for the Broadway in Atlanta eClub at www.broadwayinatlanta.com.

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