BY MELISSA RUGGIERI/AJC Music Scene
The Nautica brand has received a high-profile boost thanks to Lil Yachty’s fashion preferences – so much so that the fledgling Atlanta rapper was named a creative director for the company last fall.
A collaborative effort of Nautica and Urban Outfitters has spawned a nine-piece collection that will arrive in select Urban Outfitters stores and at www.urbanoutfitters.com on March 27.
The ad campaign featuring Yachty and his crew, The Sailing Team, was shot in Atlanta.
On Thursday from 7-9 p.m., the “All In” rapper will visit the Urban Outfitters on Ponce de Leon Avenue and meet fans who purchase an item from the line (which will be available for the event). Items in the collection range from a windbreaker to a long-sleeve polo and are priced from $34-$119.
Also this week, Lil Yachty, who is featured in Target’s current ad campaign with Carly Rae Jepsen on a sprightly Mike Will Made-It remix of the 1995 Rob Base and DJ EZ Rock dance-rap classic, “It Takes Two,” also landed on a hazy remix of Katy Perry’s “Chained to the Rhythm.
Take a listen: