Four Atlanta bands will battle for supremacy at the June 1 Hard Rock Rising competition at Hard Rock Café Atlanta.
A Slow Boat to China, Alchemy, Fifteenth Summer and Ides of June will represent Atlanta among the 400-plus other artists performing at 107 Hard Rock Café and Hotel locations around the world – the first time in the contest’s six-year history that all performances are taking place on the same day.
The bands participating in the June 1 showcase – which begins locally at 7 p.m. – were whittled down from 10,000 entries entered via ReverbNation through a combination of online fan voting, and local Hard Rock Cafe or Hotel team nominations. On June 1, one winner will be selected at each location by a panel of local judges. These winners will be evaluated by the expert panel of international artists and music industry professionals, who will narrow the local winners down to four regional finalists and one global grand prize winner.
Among those on the expert panel are Andrew McMahon and the Wilderness, Echosmith, Tokyo Police Club and Portgual. The Man.
The global grand prize winner and four regional finalists will take home a professionally-produced music video, a 1,000 count CD/DVD pack of their latest recording from Bison Disc and a Fender Instruments prize pack. Additionally, the grand prize winner will take home $50,000 and an all-expenses-paid trip to perform at Hard Rock Hotel Ibiza in September.
The June 1 event is free and open to all ages.